We are proud to announce that Bjäre Kraft has entered a sponsorship partnership with Nordea Open as our official Sustainable Energy Partner.
Through this collaboration, Bjäre Kraft actively contributes to delivering a more sustainable tournament. The partnership supports our work to reduce the event’s climate impact, promote education and knowledge-sharing, and contribute to positive community development.
As part of the agreement, Bjäre Kraft will ensure that all electricity purchased for the event is sourced from renewable energy reinforcing our commitment to responsible and transparent energy use.
With Bjäre Kraft as our Sustainable Energy Partner, we are strengthening our ability to reduce climate impact while inspiring others within sport,” says Patrik Fredriksson, CEO of Nordea Open.
Beyond energy supply, the partnership is built on proactive dialogue and collaboration. Together, we will explore innovative and climate-friendly energy solutions that can strengthen the event’s sustainability performance and inspire both visitors and other sports events.
“As a local energy company with a strong sustainability focus, we are proud to support Nordea Open. This partnership allows us to combine renewable energy expertise with community engagement and contribute to a more climate-smart event,” says Marie Holmberg, Marketing Manager of Bjäre Kraft.
Nordea Open is not only about world-class tennis — it is about shaping the future of sustainable sport. With strong local partners like Bjäre Kraft, we combine regional strength with global ambition.
We look forward to developing this collaboration further and continuing our journey toward leading sustainable tennis.
