We are pleased to welcome Fellowmind as the official Sustainable AI Partner of Nordea Open.
Through this partnership, Fellowmind supports Nordea Open’s ambition to further develop the event’s sustainability performance by applying data-driven and responsible AI solutions. Together, we will explore how AI can enable smarter, more informed decision-making both within event operations and through future-oriented initiatives.
The collaboration will focus on identifying opportunities where AI-driven insights and data can support optimized processes, improved efficiency and more transparent ways of working with sustainability. By combining technology, data and sustainability expertise, the partnership aims to turn insights into practical actions with long-term impact.
“Sustainability requires new ways of thinking and new tools. With Fellowmind as our Sustainable AI Partner, we are excited to explore how data and AI can support more informed decisions and help us further develop a more sustainable and efficient event,” says Patrik Fredriksson, CEO of Nordea Open.
The partnership also creates a platform for learning and experimentation, where responsible use of AI and data plays a key role in supporting continuous improvement.
“We are proud to partner with Nordea Open as their Sustainable AI Partner. By applying our expertise in data, AI and responsible technology, we aim to support smarter decision-making, improved efficiency and a more structured approach to sustainability, enabling positive impact both today and in the long term,” says Anna Kleine, CEO Fellowmind Sweden.
Nordea Open continues its ambition to combine world-class tennis with world-class responsibility, together with partners who want to shape the future of sustainable sport.
