Nordea Open - Graphic Corner

SUSTAINABILITY IN SPORTS
CONFERENCE

As part of our vision:

Leading sustainable tennis, Nordea open is launching
Sustainability in Sports Conference 2026.

 

As part of our vision:

Leading sustainable tennis.
Nordea open is launching:
Sustainability in Sports Conference 2026.

TIME TO INSPIRE

Together we can take on the challenges of the future.

Our ambition is to establish an annual platform that brings together decision-makers from sports and business to explore both the challenges and the opportunities within sustainability – and above all, to inspire and highlight impactful best practices.

Logo Sustainability in Sports Conference

PRELIMINARY PROGRAM

More speakers and highlights will be revealed as we get closer to the event.

The programme is continuously refined, and the organiser reserves the right to make changes to speakers, sessions or timings to deliver the best possible experience.

Moderator Anna Ekelund

Moderator - Anna Ekelund

News Director at Dagens industri with more than 30 years experience within financial journalism.

Sustainability and sports – The way forward

ATP Serves Sustainability. How the ATP Tour works for a sustainable transformation of tennis

Josh Rudd
Sustainability Manager, ATP Tour

Josh Rudd is Sustainability Manager at the ATP Tour, which oversees more than 60 tournaments across nearly 30 countries and engages over 5.5 million fans annually. In his role, Josh leads the development and delivery of sustainability under ATP Serves, focusing on environmental action across the tour to reduce the sport’s footprint.

He works with tournaments, players, and partners to embed sustainable practices across the season, including supporting innovative tools like the ATP Carbon Tracker, a first‑of‑its‑kind app enabling players to track and mitigate travel emissions.

With a background in high‑performance sport working directly with Olympic swimmers, Josh previously led environmental and inclusion initiatives at Aquatics GB and served on World Aquatics’ Sustainability Advisory Group, contributing to global sustainability strategies and awareness campaigns for aquatic sports.

 

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Maria Grandinetti Milton

Golf for Good and Green Drive – Sustainability on the golf tour

Maria Grandinetti Milton
Director of Sustainability DP World Tour & Ryder Cup

With over 15 years in the Sports Marketing and Commercial industry across rugby and then latterly golf, Maria’s focus shifted to Corporate Social Responsibility in the world of sport in 2021, developing the European Tour group and Ryder Cup Europe’s Golf for Good and Green Drive strategies.

Golf for Good is a Tour-wide initiative that focuses on programmes tackling social challenges within the golf industry including health, G4D, participation & education outreach within local communities, while Green Drive  is the Tour’s environmental impact programme. Maria has steered the Tour to become the first professional golf Tour to join the UN Sports for Climate Action Framework with a commitment of net zero by 2040 as well as the Sports for Nature Framework; and in 2024, the Green Drive won the Middle East Sports Industry Awards (SPIA) for Excellence in Sustainability, as well as the Sports Positive Transformation Award for embedding sustainability endeavours within the business.

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Collaboration and partnerships as driver for sustainable change in sports.

Valuable partnerships and expectations from responsible sponsors

Cecilia Perlind
CEO SES, Sponsrings & Eventsverige

Katie Neck - Speaker Sustainability in Sports Conference

From Risk to Reward: Building Climate Resilience into the Business of Sport

Katie Neck
Founder of the award-winning Sustained Futures

Katie Neck is the Founder of the award-winning Sustained Futures, committed to closing the Future Skills gap, inclusively. A typhoon at the 2019 Japanese Grand Prix showed her first-hand how climate risk was already disrupting elite sport. She spent six seasons at McLaren F1 in AI, ML and Technology partnerships, launching its first sustainability agenda and leading partnerships with Goldman Sachs, Google, Deloitte and Unilever, before advising senior leaders on data-driven sustainability strategies across the Rugby World Cup and Ryder Cup. She founded Sustained Futures in 2023 on the conviction that the long-term thinking defining elite sport is exactly what every industry needs to navigate climate change and the AI transition. Its 1+1 model upskills organisations from the boardroom to the classroom, funding a free certification for a young person aged 15 to 25 for every corporate seat sold. Clients include Barclays, PIF, Arsenal FC, Adobe, Dyson, SailGP and the United Nations.
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Equality and inclusion in Sports

“A world where women are healthy, empowered, and equipped to lead, and where tennis is a catalyst for equity and opportunity.” -WTA Foundation

Melissa Pine
Vice president, WTA 125 operations, WTA

Player Interview: Andrey Rublev

Rublev has been named the recipient of the Arthur Ashe Humanitarian Award in the 2025 ATP Awards, a testament to his impact on and off the court.

LST Grön Boll - Hållbarhet - Nordea Open

VENUE

The Congress Hall

The conference takes place at the top of the congress building, offering panoramic views over the sea and the Centre Court.

WHY WE DO THIS

Nordea Open has long been about more than tennis.

With the conference, we want to take the next step – from individual initiatives to collective impact.

We believe in sharing knowledge and creating platforms where the power of sport can contribute to a more sustainable society.

Logo - Leading Sustainable Tennis - Nordea Open

Presented by

Backahill

MEDIA PARTNER

Dagens Industri

CONFERENCE PARTNER

Partner Pre Zero - Nordea Open 2026
Partner Logo - Menigo
Logo - Fellowmind
Logo - Visit Skåne
Partner - Nordea Open - Bjäre Kraft