Taking place from July 5 to July 18, the clay court tennis tournament is one of the strongest and most popular on the tour, boasting world-class tennis talent and a venue unlike any other on the circuit.

As Sweden’s oldest and most well-attended sporting event, this announcement highlights the brand’s ever-growing commitment to sponsorship of the biggest sporting events.  Joining Betway’s impressive Tennis portfolio which already includes the Miami Open, NOVENTI OPEN and the Mercedes Cup.

Anthony Werkman, Betway CEO said: “We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden. “The tournament is universally popular with players and fans and we’re very proud to be the official betting partner.”

Christer Hult, Tournament Director said: “Nordea Open is very proud to welcome Betway as a new Main Sponsor for 2021-2023. We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”

About Betway 

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.