SUSTAINABILITY IN SPORTS
CONFERENCE
BÅSTAD JULY 13 2026
As part of our vision:
Leading sustainable tennis, Nordea open is launching
Sustainability in Sports Conference 2026.
As part of our vision:
Nordea open is launching:
Sustainability in Sports Conference 2026.
Our ambition is to establish an annual platform that brings together decision-makers from sports and business to explore both the challenges and the opportunities within sustainability – and above all, to inspire and highlight impactful best practices.
PRELIMINARY PROGRAM
- 08.00 - 08.30
- 08.30 - 08.45
- Registration and breakfast
- Welcome - Nordea Open & partners
Moderator - Anna Ekelund
News Director at Dagens industri with more than 30 years experience within financial journalism.
Sustainability and sports – The way forward
ATP Serves Sustainability. How the ATP Tour works for a sustainable transformation of tennis
Josh Rudd
Sustainability Manager, ATP Tour
Josh Rudd is Sustainability Manager at the ATP Tour, which oversees more than 60 tournaments across nearly 30 countries and engages over 5.5 million fans annually. In his role, Josh leads the development and delivery of sustainability under ATP Serves, focusing on environmental action across the tour to reduce the sport’s footprint.
He works with tournaments, players, and partners to embed sustainable practices across the season, including supporting innovative tools like the ATP Carbon Tracker, a first‑of‑its‑kind app enabling players to track and mitigate travel emissions.
With a background in high‑performance sport working directly with Olympic swimmers, Josh previously led environmental and inclusion initiatives at Aquatics GB and served on World Aquatics’ Sustainability Advisory Group, contributing to global sustainability strategies and awareness campaigns for aquatic sports.
Golf for Good and Green Drive – Sustainability on the golf tour
Maria Grandinetti Milton
Director of Sustainability DP World Tour & Ryder Cup
With over 15 years in the Sports Marketing and Commercial industry across rugby and then latterly golf, Maria’s focus shifted to Corporate Social Responsibility in the world of sport in 2021, developing the European Tour group and Ryder Cup Europe’s Golf for Good and Green Drive strategies.
Golf for Good is a Tour-wide initiative that focuses on programmes tackling social challenges within the golf industry including health, G4D, participation & education outreach within local communities, while Green Drive is the Tour’s environmental impact programme. Maria has steered the Tour to become the first professional golf Tour to join the UN Sports for Climate Action Framework with a commitment of net zero by 2040 as well as the Sports for Nature Framework; and in 2024, the Green Drive won the Middle East Sports Industry Awards (SPIA) for Excellence in Sustainability, as well as the Sports Positive Transformation Award for embedding sustainability endeavours within the business.
Collaboration and partnerships as driver for sustainable change in sports.
Valuable partnerships and expectations from responsible sponsors
Cecilia Perlind
CEO SES, Sponsrings & Eventsverige
The positive impact of sport. How do you measure and communicate the value of a sports tour or a major sport event
TBD, Impact Partner
Equality and inclusion in Sports
“A world where women are healthy, empowered, and equipped to lead, and where tennis is a catalyst for equity and opportunity.” -WTA Foundation
Melissa Pine
Vice president, WTA 125 operations, WTA
Player Interview: Andrey Rublev
Rublev has been named the recipient of the Arthur Ashe Humanitarian Award in the 2025 ATP Awards, a testament to his impact on and off the court.
VENUE
The Congress Hall
The conference takes place at the top of the congress building, offering panoramic views over the sea and the Centre Court.
WHY WE DO THIS
Nordea Open has long been about more than tennis.
With the conference, we want to take the next step – from individual initiatives to collective impact.
We believe in sharing knowledge and creating platforms where the power of sport can contribute to a more sustainable society.
Presented by
MEDIA PARTNER
CONFERENCE PARTNER
